01
Post a brief
Describe your campaign in minutes.
Instagram UGC Platform
Discover, hire & manage Instagram creators in one place.
Recruit vetted EU UGC creators, run Reels and Stories campaigns at scale, track every result and pay in USD — from one dashboard.
7M
2M
4M
Trusted by European brands hiring female creators
LP
Lumière ParisNB
Nord BeautyCR
Ciao RagazzaBB
Berlin BloomSL
Sol y LunaTC
Tulip & CoVV
Vienna VerdePR
Porto RoséMM
Munich MuseAA
Amsterdam AmeLP
Lumière ParisNB
Nord BeautyCR
Ciao RagazzaBB
Berlin BloomSL
Sol y LunaTC
Tulip & CoVV
Vienna VerdePR
Porto RoséMM
Munich MuseAA
Amsterdam AmeBy the numbers
The engine powering creator marketing across Europe.
Every figure below is measured in real time across live campaigns on the platform — not projections, not marketing.
Vetted creator network
Live count, updated hourly
120,000+
EU Creators
Verified & ready to post
+9K
800+
Brands
Across the European Union
1.2B+
Views
Delivered in the last 90 days
$18M+
Paid Out
Directly to creators in USD
One platform for every UGC campaign
Source Creators.
Post a brief and reach thousands of vetted EU creators instantly.
Track Performance.
See content, views, engagement and conversions update in real time.
Automate Payments.
Handle USD payouts and invoices without a spreadsheet in sight.
Manage Creators.
Organise your roster, renew contracts and run every campaign seamlessly.
The OpenAttention workflow
Five steps from brief to payout.
The whole campaign — every message, every invoice, every bonus — in one place.
02
Creators apply
Vetted EU creators apply to you.
03
Interview & shortlist
Chat, review portfolios, shortlist.
04
Run the campaign
Track posts and performance live.
05
Pay with one click
Automated USD payouts, GDPR-safe.
Top creators on OpenAttention
Top Instagram creators on OpenAttention.
A glimpse of the vetted EU creators ready to build your next campaign.
Why Instagram UGC
Creator marketing has changed.
The playbook that wins today is many creators, posting often. A rotating roster of vetted EU talent shipping Reels and Stories beats a single hero post every quarter.
On Instagram, impact comes from fit and frequency — not follower count. OpenAttention pairs brands with creators who know how to make content that feels at home in the feed, and ships to a schedule.
Dedicated Instagram Accounts
Real creators who post from their own follower base — not throwaway accounts. Genuine watch-time, real saves, real algorithm lift.
High-Volume UGC
1.1M
282K
349K
91K
4M
2.1M
Run dozens of pieces of content per month from one dashboard. More creative variety, faster learning, cleaner data on what actually moves the needle.
Authentic Content
3.25% CTR$3.5 CPM
89% trust real people over brands
4.70% CTR$2.0 CPM
UGC that looks like a friend, not a brand ad. It matches how people already scroll and shop on Instagram, so it earns trust — and clicks.
EU brands love OpenAttention.
See why 800+ brands across the EU trust OpenAttention for creator-powered growth.
“We filled every creator slot for our Q3 launch in under two weeks — previously that took us a full quarter of outreach and chasing.”
CR
Clémence Roux
Founder, Lumière Paris
Lumière
“The quality of applicants we see on OpenAttention is a step above every other platform we've tried in the EU.”
LB
Laura Bianchi
Founding Team, Ciao Ragazza
Ciao
“Before OpenAttention we were stitching together Slack, spreadsheets and bank transfers. Now every brief, chat and payout lives in one place.”
HM
Hanna Meyer
Co-Founder, Berlin Bloom
Berlin
“Our small team ships campaigns at the pace of a brand ten times our size. The automation around payouts alone gave us back a week every month.”
OC
Oriana Costa
Revenue Ops, Porto Rosé
Porto
“OpenAttention cuts through the noise of generic job boards. Better response rates, sharper filters, and creators who actually match our brief.”
IS
Ingrid Sørensen
Head of Growth, Nord Beauty
Nord
“Organic short-form from real creators has become our biggest growth lever. OpenAttention unlocked a channel paid media simply can't replicate.”
ER
Elena Russo
CMO, Sol y Luna
Sol
The new standard for creator marketing
See why OpenAttention is the smarter choice for high-performing UGC campaigns in the EU.
Recommended
OpenAttention
Alternative
Doing it yourself
Alternative
Hiring an agency
120K+ vetted EU creators apply to you
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one place
iMessage + Slack + IG DMs
Weeks of back-and-forth
Real-time performance dashboard
Spreadsheets
Monthly PDF (maybe)
One-click USD payouts + auto invoices
Manual bank transfers
Baked into a 5-figure retainer
Creators post from their own accounts
You coordinate individually
Agency handles it ($$$)
Interview automation + notifications
Calendly + email + follow-ups
Account manager schedules
Pricing
Pricing that scales with Instagram UGC.
Every plan includes the OpenAttention workspace, vetted EU creators, automated USD payouts and GDPR-safe contracts.
Starter
$199/ month
For first creator campaigns
- Up to 8 creators a month
- Roughly 24 deliverables
- Brief templates included
- Standard USD payouts
Growth
$299/ month
For lean in-house teams
- Up to 20 creators a month
- Roughly 60 deliverables
- Bonus rules + automation
- Priority creator vetting
- Live performance dashboard
Scale
$999/ month
For brands running always-on
- Unlimited creators
- Roughly 200 deliverables
- Dedicated campaign lead
- GDPR + tax export bundle
- Custom contract templates
UGC vs Traditional
Instagram UGC in 2026
High-volume UGC outperforms traditional influencer campaigns on cost, speed, authenticity, and content rights — giving brands full control at scale.
High Volume Instagram UGC
Traditional Instagram Influencer Marketing
Content Ownership
Full usage rights
Often restricted
Cost
Scalable, output-based pricing
High per-post fees
Authenticity
Native, organic style
Overly polished, sponsored feel
Volume
250+ videos/month possible
1–2 posts per influencer
Performance
Real-time analytics
Limited
Rights Usage
Use across organic and paid advertising campaigns
Costly usage rights for paid advertising
Content Ownership
UGC
Full usage rights
Traditional
Often restricted
Cost
UGC
Scalable, output-based pricing
Traditional
High per-post fees
Authenticity
UGC
Native, organic style
Traditional
Overly polished, sponsored feel
Volume
UGC
250+ videos/month possible
Traditional
1–2 posts per influencer
Performance
UGC
Real-time analytics
Traditional
Limited
Rights Usage
UGC
Use across organic and paid advertising campaigns
Traditional
Costly usage rights for paid advertising
FAQs
Frequently Asked Questions
Common questions about Instagram influencer marketing and UGC on OpenAttention.
Brands running performance marketing, e-commerce, and product launches across the EU use OpenAttention to scale Instagram UGC. We work with DTC, retail, and B2B teams that need volume and consistency from creator content.
Post a brief and qualified creators apply to you in hours. Filter by country, language, audience size, niche, engagement rate, and post frequency — then short-list in one click.
One-click USD payouts, generated invoices, and rules-based bonuses for views or conversions. Everything is GDPR-safe and tax-compliant across every EU member state.
Depends on the plan — up to 5 on Starter, 15 on Growth, and unlimited on Scale. Most brands run 10–30 creators in parallel to keep a steady drumbeat of Reels and Stories shipping each week.
All three. Every brief can request Reels, Stories, carousel posts, or a combination. Deliverables arrive in the dashboard, are reviewed inside the chat thread, and are approved with a single click.
Most briefs receive a first shortlist within 24–48 hours. Brands typically have their first creator filming by day 3 and first posts live inside a week.
Still have questions?
Book a DemoFrom the Blog
Instagram Marketing Resources
2M
Your guide to
Content Creators
Instagram Marketing
Your Guide to Instagram Content Creators
Learn how EU brands use OpenAttention to ship 3× more Instagram UGC than traditional branded content, for the same budget.
7 min read
How to Produce
High-Converting Social
Media Videos
Instagram Reels
How to Produce High-Converting Social Media Videos
A practical guide to producing high-volume Reels content that performs across organic and paid surfaces.
5 min read
How to Hire the Right
CONTENT
CREATOR?
Creator Management
How to Hire the Right Content Creator for Your Marketing Campaign
Everything you need to know about finding, vetting, and managing Instagram creators at scale.
8 min read
Launch your UGC campaign today
Start your 14-day free trial. No credit card. Your first shortlist in 48 hours.